Problem
Problem
Problem
Shopping for clothes online can be hit-or-miss when it comes to sizing. This is even more complicated for families or people who shop for others.
Shopping for clothes online can be hit-or-miss when it comes to sizing. This is even more complicated for families or people who shop for others.
Understanding the Problem
Understanding the Problem
Understanding the Problem
Created to address a critical need in online shopping: ensuring that customers find clothing that fits them perfectly without the hassle of returns and sizing confusion. Here’s a breakdown of the core issues Fit AI aims to solve:
Created to address a critical need in online shopping: ensuring that customers find clothing that fits them perfectly without the hassle of returns and sizing confusion. Here’s a breakdown of the core issues Fit AI aims to solve:
Research
Research & Analysis
Research & Discover
To validate the need for multiple profiles, we conducted interviews and desk research.
To validate the need for multiple profiles, we conducted interviews and desk research.
Goal's
Goal's
The Problem:
Getting Fit Right Across Profiles
Product Challenge
Develop an intuitive platform where users could easily scan their bodies and faces using their mobile devices, receiving personalized clothing recommendations tailored to their dimensions and style preferences.
Business Challenge
Establish a sustainable business model in the competitive e-commerce landscape, focusing on user engagement through personalized experiences to convert one-time users into loyal customers.
Product Challenge
Develop an intuitive platform where users could easily scan their bodies and faces using their mobile devices, receiving personalized clothing recommendations tailored to their dimensions and style preferences.
Business Challenge
Establish a sustainable business model in the competitive e-commerce landscape, focusing on user engagement through personalized experiences to convert one-time users into loyal customers.
User Persona
User Persona
User Persona
User flow
User flow
Visual user flow to align with the team on feature functionality before designing the interface. This also contributes to a smoother navigation experience, helping users accomplish tasks efficiently.
Visual user flow to align with the team on feature functionality before designing the interface. This also contributes to a smoother navigation experience, helping users accomplish tasks efficiently.
High fidelity
High fidelity
Potential Impact
